On-Page SEO Specialist (US Market)

Project Desciption

About the role

We’re hiring an On-Page SEO Specialist with strong SEO foundations and 2+ years of real execution experience. This role is focused on the US market. You will plan and execute on-page SEO, build topical maps, research competitors, publish content in WordPress, and continuously improve our highest-priority pages to keep them ranking in the Top 3.

There are no writers on this role. You will create briefs/outlines and write content yourself using ChatGPT as an assistant, but you own the final quality, structure, and accuracy.

What you’ll do

• Write and publish SEO content in WordPress (articles + landing pages): outlines, drafts, formatting, images, internal links, on-page SEO.
• Use ChatGPT effectively to speed up writing and iteration (outlines, rewrites, variants), while ensuring the final result is human-quality, accurate, and US-English.
• Build topical maps / topical clusters: keyword research, intent grouping, URL plan, hub-and-spoke structure, internal linking plan.
• Competitor + SERP research: analyze what ranks in the US market, identify gaps, and create pages that outperform.
• Maintain and defend Top 3 rankings for priority pages: refresh content, improve CTR, add missing sections, strengthen internal linking, and keep pages updated.
• Execute on-page optimizations: title tags, meta descriptions, headings, content structure, entity/subtopic coverage, FAQs, media optimization, basic schema (when appropriate).
• Identify and resolve SEO issues including canonical tag problems and keyword cannibalization (consolidate/redirect/re-target/canonical/internal link fixes).
• Monitor performance and report progress weekly (actions shipped, results, next steps).

What you must know (strong foundations)SEO fundamentals

• How Google works: crawl → index → rank
• Search intent and matching the correct page type to the SERP
• SERP analysis (why the Top 3 pages win and how to beat them

On-page SEO execution

• Title tags + meta descriptions (relevance + CTR)
• Proper H1/H2 structure, scannability, and content quality control
• Content refresh workflows (improving pages already ranking)
• Internal linking strategy (hub/spoke, anchors, crawl depth)

ChatGPT for SEO content production

• Strong understanding of ChatGPT as a writing assistant: prompting, structuring, rewriting, generating variants
• Ability to edit AI drafts into clean, natural US-style content (no fluff, no generic sections, no inaccuracies).

Technical SEO basics (light but real)

You don’t need to be a developer, but you must be able to identify issues and communicate fixes clearly:

• Canonical tags (what they do, common mistakes, how to verify)
• Keyword cannibalization (how to detect and fix competing URLs)
• 301 vs 302 redirects (basic correct usage)
• noindex / robots.txt basics (blocking crawling vs indexing)
• XML sitemap basics (indexable URLs, hygiene)
• Core Web Vitals awareness (LCP / INP / CLS concepts + common causes)

Tools you must be comfortable with (rank/traffic stack)

• Google Search Console (Performance, Indexing, URL Inspection, comparisons)
• GA4 (landing pages, source/medium, conversions/events)
• Ahrefs or Semrush (keyword research, competitor research)
• Screaming Frog (or similar) for basic crawls and audits
• WordPress (must-have): publishing, formatting, updating pages, working with SEO plugins

Requirements

• 2+ years of hands-on SEO experience targeting the US market
• WordPress experience is mandatory
• English: not necessarily fluent, but strong enough to communicate daily (messages/calls) and publish clear content in US English
• Proven ability to own execution end-to-end (research → write → publish → optimize → measure)
• Practical experience resolving canonical and cannibalization issues
• High attention to detail + consistent weekly delivery