PPC manager (B2B SaaS | Google Ads)

Project Desciption

We are seeking an experienced PPC Manager specializing in B2B SaaS to lead and optimize paid advertising campaigns to Google Ads, Bing Ads

Responsibilities

• Develop, implement, and manage PPC campaign across Google Ads.
• Conduct comprehensive keyword research to identify high-converting keywords aligned with B2B SaaS offerings.
• Monitor campaign performance using Google Analytics and Google Tag Manager,
• Manage media buying and media planning activities to ensure effective budget allocation and campaign reach.
• Perform A/B testing on ad creatives, landing pages, and bidding strategies to improve campaign effectiveness.
• Maintain detailed reports on campaign performance metrics and provide insights for continuous improvement.

Experience

• Proven experience managing PPC campaigns within B2B SaaS environments or similar tech sectors.
• Strong knowledge of performance marketing channels including Google Ads (AdWords).
• Hands-on experience with keyword research tools, SEO/SEM tools such as Google Analytics, Google Tag Manager, SEO tools for keyword analysis and ranking insights.
• Familiarity with web analytics platforms and data interpretation for campaign refinement.