Profile of Cathrynn Wong

Cathrynn Wong Digital Marketing Specialist
9 years experience 0 projects worked Malaysia
RM150.00 /hr RM0 earned
Ad Planning & BuyingContent WritingCopywritingFacebook MarketingMarketingTrademark ConsultingWebsite DesignWebsite ManagementWordPressWordPress e-Commerce

Cathrynn Wong is a passionate entrepreneur and certified HRD Corp Accredited Trainer, with over 9 years of experience in digital marketing, business development, and brand strategy across Malaysia and Singapore.

She leads a multi-service marketing agency that provides HRD Corp claimable corporate training, brand building, e-commerce solutions, and cross-border digital marketing—especially for platforms like XiaoHongShu (小红书), TikTok, Meta, and Douyin.

Her expertise spans across:

  • Strategic Brand Positioning

  • HRD Corp Training Module Development

  • China Market Entry & Douyin Commerce

  • Google SEO/SEM & Meta Advertising

  • Magento & WordPress Website Development

Driven by her belief that “growth begins with knowledge,” Cathrynn has empowered hundreds of SMEs, startups, and corporate teams to elevate their performance through customized training and practical digital strategies.

She’s also active in the BNI (Business Network International) community as a certified ambassador, consistently helping local entrepreneurs scale through collaborative networks.

Portfolio

Work History (0)

  • There are no activities yet.

Work Experiences

  • Marketing Executive

    MinMall Malaysia Sdn Bhd

    January 2013 - December 2015

    • Developed and executed integrated marketing campaigns (online & offline) to enhance brand awareness and generate leads.
    • Managed content creation for social media, email newsletters, and website updates, ensuring alignment with brand identity.
    • Coordinated with designers, copywriters, and vendors to deliver high-impact promotional materials.
    • Conducted market research and competitor analysis to identify trends, customer insights, and strategic opportunities.
    • Analyzed marketing performance metrics (e.g., ROI, engagement rates) and optimized strategies based on data insights.
    • Supported product launches, events, and promotional activities from planning to execution.
    • Maintained and nurtured relationships with media, influencers, and agency partners.
    • Handled digital advertising campaigns across platforms such as Facebook, Instagram,

  • Real Estate Negotiator

    The Roof Realty Sdn Bhd

    January 2016 - December 2018

    • Marketed residential and commercial properties through various online and offline channels to generate buyer and tenant leads.
    • Conducted property viewings, site inspections, and client consultations to understand needs and match with suitable listings.
    • Negotiated and closed property sales and rental agreements, ensuring favorable outcomes for clients while complying with legal standards.
    • Built and maintained a database of property listings, buyers, and investors for ongoing prospecting and follow-up.
    • Provided professional advice on property prices, market trends, and investment opportunities.
    • Prepared tenancy agreements, sales proposals, and handled coordination between legal, banking, and regulatory parties.
    • Collaborated with developers, co-agents, and other stakeholders to broaden listing network and co-broking opportunities.

  • Marketing Manager

    MM Biotechnology Sdn Bhd

    January 2018 - December 2020

    • Planned and executed strategic marketing campaigns to drive brand awareness, lead generation, and customer engagement across multiple channels (digital, offline, and event marketing).
    • Managed and mentored a team of marketers, content creators, and designers to ensure alignment with business goals and timely execution.
    • Oversaw the company’s online presence, including social media, website content, email marketing, and SEO/SEM efforts.
    • Developed marketing plans, budgets, KPIs, and reports to measure campaign effectiveness and guide data-driven decision-making.
    • Led collaboration with cross-functional teams (sales, product, customer service) to align messaging and enhance customer experience.
    • Coordinated partnerships, sponsorships, and influencer collaborations to expand market reach.
    • Managed external vendors and agencies for creative production, media buying, and promotional events.
    Business

  • Business Development Manager

    OUS Prima Millennia Sdn Bhd (SVO1Group)

    January 2021 - December 2022

    • Identified and pursued new business opportunities to drive revenue growth and market expansion.
    • Developed strategic partnerships and client relationships through networking, cold outreach, and referral channels.
    • Conducted market research and competitive analysis to identify industry trends, target segments, and emerging opportunities.
    • Created and presented customized proposals and business pitches to secure high-value deals.
    • Collaborated with internal teams (marketing, product, operations) to align offerings with client needs and improve service delivery.
    • Monitored sales pipeline, forecasted performance, and provided weekly/monthly reports to senior management.
    • Negotiated and closed contracts, ensuring mutual value and long-term partnership potential.

  • Marketing Manager

    Reverseme Pelvis Care Sdn Bhd

    January 2025 - Now

    • Planned and implemented strategic marketing campaigns to promote postpartum care services, increase client bookings, and strengthen brand positioning in the maternal wellness industry.
    • Managed social media platforms (Facebook, Instagram, XiaoHongShu, TikTok), producing engaging content that resonated with new mothers and expecting parents.
    • Collaborated with photographers, videographers, and content creators to deliver heartwarming visual storytelling showcasing client testimonials, baby care facilities, and wellness services.
    • Built partnerships with confinement product brands, maternity influencers, gynecologists, pediatricians, and parenting communities to expand referral network and generate leads.
    • Conducted regular market research to understand customer needs, service trends, and competitive positioning.
    • Designed digital ads (Meta, Google) and measured their effectiveness through analytics tools, optimizing campaigns for higher ROI.
    • Managed marketing budget, vendor coordination, event planning (e.g., prenatal talks, center tours), and seasonal promotions.

  • Marketing Manager

    Kedai Emas Tian Si Sdn Bhd

    January 2023 - December 2024

    • Led the planning and execution of integrated sales and marketing strategies to increase brand visibility, lead generation, and sales performance.
    • Managed a cross-functional team of sales representatives and marketing staff to achieve monthly and quarterly KPIs.
    • Developed pricing strategies, promotional campaigns, and go-to-market plans tailored to target segments.
    • Oversaw digital and traditional marketing channels, including social media, Google Ads, email campaigns, events, and print media.
    • Built and maintained strong relationships with key clients, partners, and stakeholders to drive customer loyalty and repeat business.
    • Conducted sales forecasting, competitor analysis, and performance tracking to support strategic decision-making.
    • Coordinated product launches, exhibitions, and sales presentations in collaboration with internal and external teams.

Certification

  • HRD Corp Certified Trainer (Lifetime Qualification)

    HRD Corp Sdn Bhd

    August 2025 - December 2025

    Cathrynn Wong is a passionate and experienced HRD Corp Certified Trainer, accredited under Malaysia’s Human Resource Development Corporation (HRD Corp). With over 9 years of experience in marketing, business development, and corporate training, she specializes in delivering impactful, results-driven learning experiences tailored for Malaysian SMEs and corporate teams.

    She leads various HRD Claimable Training Programs, including:

    – Digital Marketing & Social Media Strategy
    – Leadership & People Management
    – Business Communication & Team Building
    – Innovation & Strategic Planning

    Her sessions combine practical industry knowledge with interactive methodologies to help teams upskill, grow, and maximize their HRD levy with 100% claimable programs under the SBL-KHAS Scheme.

Freelancing Malaysia@2025 Managed by Heyram Solutions 201103052949 (PG0278884-P)

Select project(s) to invite Cathrynn Wong to join

Select all

RM0.00

RM2,000.00

RM0.00

RM0.00

RM0.00

RM1,000.00

RM3,500.00

RM42.00

RM1,000.00

RM1,500.00

RM100.00

RM700.00

RM1,000.00

RM1,500.00

RM0.00

RM0.00

RM300.00

RM1,000.00

RM3,000.00

RM5,000.00

RM0.00

RM0.00

RM280.00

RM200.00

RM1,200.00

RM2,000.00

RM0.00

RM3,200.00

RM1,000.00

RM3,000.00

RM40.00

RM30.00

RM750.00

RM3,000.00

RM3,500.00

RM50.00

RM2,000.00

RM100.00

RM0.00

RM0.00

RM0.00

RM986.00

RM25,000.00

RM400.00

RM1,000.00

RM20,000.00

RM3,500.00

RM500.00

RM100,000,000.00

RM1,000.00

RM3,500.00

RM1,500.00

RM9,999,999.00

RM1,000.00

RM3,000.00

RM10,000.00

RM1,000.00

RM500.00

RM10,000.00

RM3,000.00

RM3,000.00

RM3,200.00

RM0.00

RM1.00

RM100.00

RM3,000.00

RM100.00

RM0.00

RM0.00

RM20,000.00

RM2,200.00

RM500.00

RM300.00

RM4,000.00

RM91.00

RM40,000.00

RM1,200.00

RM6.00

RM8.00

RM5,000.00

RM0.00

RM0.00

RM0.00

RM1,000.00

RM200.00

RM200.00

RM500.00

RM0.00

RM0.00

RM105.00

RM1,500.00

RM4,000.00

RM15.00

RM30,000.00

RM200.00

RM800.00

RM0.00

RM0.00

RM0.00

RM1.00

RM1.00

RM1.00

RM3,650.00

RM0.00

RM1.00

RM0.00

RM0.00

RM0.00

RM900.00

RM0.00

RM0.00

RM3,500.00

RM500.00

RM0.00

RM0.00

RM4,000.00

RM10,000.00

RM8,000.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM0.00

RM3,000.00

RM3,700.00

RM4,500.00

RM1,000.00

RM2,500.00

RM3,000.00

RM0.00

RM0.00

RM500.00

RM10.00

RM50.00

RM100.00

RM70.00

RM0.00

RM0.00

RM0.00

RM400.00

RM0.00

RM15.00

RM500.00

RM0.00

RM0.00

RM5.00

RM300.00

RM800.00

RM996.00

RM0.00

RM0.00

RM0.00

RM5,000.00

RM999.00

RM100.00

RM100.00

RM0.00

RM1,000.00

RM4,930.28

RM5,000.00

RM1,000.00

RM10,000.00

RM1,000.00

RM500.00

RM2.00

RM50,000.00

RM750.00

RM50.00

RM3,000.00

RM3,500.00

RM150.00

RM80.00

RM1,000.00

RM20,000.00

RM14,000.00

RM1,000.00

RM5,000.00

RM500.00

RM500.00

RM150.00

RM10.00

Cancel