Profile of Sheldon Vinsent
Sheldon Vinsent Project Manager (Digital Marketing) Proficient in the following areas:
SEO
Google Ads
Meta Ads (FB & Instagram)
TikTok
Shopee
Lazada
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Relationship Manager
Shopee
October 2021 - March 2023
•Responsible for establishing and maintaining good working relationships with high grossing accounts on the platform.
•Handled a clientele of 27 accounts in the home & living category.
•Evaluated, forecasted and monitored account metrics (ADGMV, ADO, ROI, ROAS etc) to analyse and determine improvement areas.
•Conveyed the benefits for accounts to join exclusivity programs to save more revenue and in turn to conserve, if not obtain more market share.
•Carried out collaborative ads on facebook and optimised Shopee ads to achieve a higher ROI.
•Demonstrated advantages of signing up for assets & programs to give more exposure on the platform to achieve long term sustainable growth
•Liaised with the marketing, social media and voucher team to ensure all assets go live correctly and achieve predetermined sales targets.
•Co-led the Bed & Bath and Stationary sub-category initiatives comprising a total of 3 people.
•Performed weekly data analysis to evaluate the reasoning on rise or drop in sales and plan mitigation or investment plans accordingly.
•Ensured all campaigns under initiatives go smoothly, avoiding any potential errors.
•Mentored colleagues upon their arrival into the company, showing them the ropes and aligning on expectations to how to achieve KPI’s.Brand Account Manager
Momentum Commerce (Digital Marketing Agency)
March 2023 - January 2025
Took ownership and analysed data to evaluate growth opportunities & efficacy of conversion tools & campaigns and presented findings to L’Oréal on a weekly and monthly cadence to internal & external stakeholders (Business reviews, WIPs, post-mortems, etc).
Formulate 2023 & 2024 digital marketing strategy(JBP) to maximise GMV based on levers such as traffic, conversion rate, average basket size and order value. Also including ad metrics (CTR, ROAS, CPC, etc).
Able to calculate promo expenditure by extracting key information from income reports.
Created on-going format to track promo expenditure & flash deal stock planning which was used as a solution to mitigate overselling at our warehouse
Governed and optimised monthly budget to yield the most GMV possible via promotional pricing, vouchers, flexi combos and attractive products assortments without exceeding budget.
Coordinated with the media team and aligned on which products are being focused and capitalised on it by promoting more attractive deals.
Planned and reviewed key visuals to ensure it was clear and projecting the right message to the customer.
Prepared purchase orders efficiently to make certain there is sell-through and avoid listings becoming out of stock.
Tended to higher level customer inquiries.
Execute campaign submissions on Shopee and Lazada platforms.Team Lead
Momentum Commerce (Digital Marketing Agency)
January 2024 - November 2024
Managed 3 subordinates and oversaw the following portfolio L’Oréal Paris, Maybelline & Garnier (MYSG)
Set up processes to minimise errors and time taken to coordinate between departments.
Evaluate ROI of platform packages and finalise using a holistic approach.
In charge of commencement of L’Oréal Paris, Maybelline & Garnier SG TikTok shops.
Coordinate between cross-functional departments such as affiliation, short video content & livestreams to run optimally.
Assess the store’s performance for opportunities to invest in paid media (LSA, PSA & VSA).
Implemented A/B testing to evaluate different promo investment strategies.Project Manager
Momentum Commerce (Digital Marketing Agency)
November 2024 - Now
Projects:
•Implementation of new dashboard system for data analytics (Kabana)
•Implementation of data storage system & dashboarding for affiliate data (PowerBI)
•Implementation of Zalora R&R tracking system (ClickUp)•Monitor and evaluate the implementation and adoption of the new dashboard system.
•Analyzed feedback from users & identified key factors to further enhance the system.
•Coordinated between cross-functional parties such as Dashboard solution provider, Business Intelligence, Finance, Affiliate and Commercial team.
•Delivered product training and in midst of creating a knowledge centre to educate internal stakeholders and grow awareness.
•Work closely with Dashboard solution provider on strategically prioritizing selected feature implementations on their roadmap
•Ensure User Acceptance Testing is completed prior to deployment into live environment so that implementation will be smooth
•Regularly reported progress update to C-suite on a weekly basis