Suh Chyn Fung | Freelancing Malaysia

Suh Chyn Fung Licensing, Retail & Marketing Manager

15 years experience 0 projects worked Malaysia

RM80.00 /hr RM0 earned

Administrative SupportBrandingBusiness PlanCopy Writting

Results-driven Licensing, Retail & Marketing Senior Manager with 10+ years of experience steering brand marketing and commercial partnerships within the fast-paced fashion and apparel sector.

Proven track record in vetting high-potential brands, negotiating licensing agreements, and managing end-to-end operations including royalty optimization and marketing strategies. A strategic thinker skilled in leveraging consumer insights to unlock new revenue streams and drive business expansion.

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Work Experiences

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Licensing, Retail & Marketing
Giomax Marketing Sdn Bhd
October 2015 - January 2026
Brand Licensing & Management
Strategic Brand Acquisition: Source, identify, and evaluate high-potential brands for market development, analyzing consumer spending behavior, market trends, and product-category fit.
Principal & Agent Relations: Liaise directly with international licensing agents and brand principals to conduct performance reviews, oversee marketing plans, and manage royalty reporting.
Contract Negotiation: Manage and negotiate commercial terms, conditions, and licensing agreements to protect company interests and maximize profitability.
Market Representation: Represent the company at global licensing shows and international brand summits, delivering comprehensive market intelligence and strategic analysis to top management.
Partnership Development: Build and sustain long-term relationships with brand owners and agents to unlock new commercial and pipeline opportunities.
Brand Governance: Oversee all cross-functional issues related to brand licensing within the organization, serving as the internal subject matter expert.
Go-to-Market Campaigns: Conceptualize and execute end-to-end marketing and promotional activities for all brands, including new product launches, exclusive retail rollouts, and festive campaigns.
Retail Operations & Sales Expansion
Multi-Store Management: Oversee end-to-end retail operations for a portfolio of 30 stores, directly managing store openings, cash/payment collections, closures, talent acquisition, and staff training programs.
Business Expansion & Leasing: Drive business growth strategies by identifying new locations, negotiating commercial lease terms with landlords, and managing all tenancy agreements and renewals.
Retail Marketing Strategy: Formulate and execute localized promotional strategies and seasonal marketing plans to drive foot traffic, boost store sales, and increase brand visibility.

Education

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Bachelor Degree in Marketing
University of South Australia
July 2009 - July 2011

Profile of Suh Chyn Fung

Work History (0)

Work Experiences

Licensing, Retail & Marketing

Giomax Marketing Sdn Bhd

October 2015 - January 2026

Education

Bachelor Degree in Marketing

University of South Australia

July 2009 - July 2011

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