Profile of Muhammad Ikhwan Affandi
Muhammad Ikhwan Affandi Social Media Content Creator Experience in working with various industries such as Mobile IT, Weddings, Music Videos, Aviation, and Motorsports. I began delving into media and started exploring social media when Instagram first allowed videos as 5-second posts. Since then, I have developed a deep understanding of the importance of social media content, and this knowledge continues to grow as various platforms are released.
I have also gained experience on the Meta Business platform, creating targeted ads for PETRONAS Malaysian Cub Prix, FIM Asia Road Racing Championships, and Malaysia Superbike Championship. These ads aimed at capturing the audience to watch the live races on Facebook, while also raising awareness for those who were unaware of these championships.
In the ever-evolving landscape of social media trends, my team and I actively explore and create diverse content to ensure the sustainability of content for championships.
Additionally, I’ve gained experience in managing and being in charge of managing stakeholders, both internally and externally, and giving direction to the team on the company’s focus. Externally, I’ve been managing a few stakeholders crucial for our department, such as TM and PETRONAS Motorsports’s team (Group Strategic Communication).
With expertise in social media, media and public relations, and a strong desire to continue learning and exploring its capabilities, I always look forward to discovering something new.
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