Profile of Kayli Woh
Kayli Woh Freelance / Part-time Sales & Business Development | Market Research & Lead Generation Professional Summary:
I work with startups and SMEs on business development, market research, and sales — primarily on a freelance or part-time basis. My background includes corporate roles (P&G, Novo Nordisk) and fractional BD work with Malaysian startups across consumer goods, healthcare, and tech.
I specialize in stepping in when internal teams are stretched: building pipelines, qualifying leads, conducting market research, managing partnerships, and handling sales processes end-to-end when needed. My approach is tailored to the business’s current growth stage — whether that’s lead generation, competitive intelligence, or filling capacity gaps without hiring full-time.
I also have a legal background (LLB, University of Leeds), which is useful for interpreting commercial agreements and partnership terms.
Services Offered:
Business Development
- Lead generation (cold calling, outreach, appointment setting)
- Pipeline management and qualification
- Partnership development and negotiation
- Channel strategy and execution
Market Research
- Competitor analysis and market mapping
- Customer discovery and segmentation
- Market entry studies and feasibility research
- Gathering market feedback and intelligence
Sales & Account Management
- Sales presentations and product demonstrations
- Key account management
- Payment and partnership term negotiation
- Trade marketing planning and execution
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