Profile of Lim Teck Choon

Lim Teck Choon Content Strategy & Communications Lead | Health & Medical Sector | Senior Leadership Experience
15 years experience 0 projects worked Malaysia
RM10.00 /hr RM0 earned
Academic WritingArticle RewritingBook Cover DesignContent WritingCopywritingCreative writingEdittingGhostwritingWebsite ManagementWordPress

Portfolio
AI art: AI Art
Writing: Upon request

Skills

  • I’ve led end-to-end content initiatives, managed workflows and stakeholders, and translated complex medical information into clear, credible narratives for public audiences.
  • I bring hands-on expertise in digital and social content, SEO-informed editorial planning, and long-form writing, alongside strong project management and client-handling skills shaped by years of high-pressure, real-world work.
  • I’m proficient in HTML, familiar with CSS, highly experienced in WordPress content management, and adept at leveraging AI tools for content creation and optimization.

Core Expertise:

  • Editorial strategy and leadership
  • Health and medical communications
  • Content strategy and planning

Execution:

  • Long-form and feature writing
  • Copywriting and editorial editing

Digital and Social Media Content:

  • Growth and visibility
  • SEO-driven content development
  • Audience engagement and platform strategy
  • Content performance optimization

People and Process:

  • Stakeholder and client management
  • Cross-functional collaboration
  • Project and workflow management

Work History (0)

  • There are no activities yet.

Work Experiences

  • Editor - HealthToday and Special Projects

    MIMS Medica Sdn Bhd

    March 2020 - December 2025

    – Led editorial strategy, production, and digital transition for a long-running health magazine, with ownership of content planning, workflows, and delivery

    – Led the development of sponsored editorial content and educational materials, including paid articles and leaflets, balancing commercial needs with editorial credibility

    – Restored consistent on-time production schedules, improving distribution timelines and operational reliability

    – Repositioned editorial and visual direction with design teams to improve readability and audience engagement

    – Shaped editorial standards to make complex medical and scientific content accessible to general audiences

    – Owned thematic planning and content strategy for each issue, aligning editorial direction with audience and sponsor priorities

    – Developed and presented sponsorship and special-project proposals

    – Managed contributors across core publication and special initiatives, including CARiNG News and New Parents

    – Contributed original writing and interviews alongside leadership responsibilities

    Crisis and Digital Leadership

    – Executed a rapid digital publishing solution during COVID-19 disruptions, including a special mini-issue produced within one week

    – Expanded digital presence through regular website-exclusive content

    – Transitioned the publication to a fully digital format in 2025 while operating as a single-person editorial function