Creative Director (Copy-Based)

Trinergy Digital

October 2022 - Now

Founded on the 3 main pillars of creativity, business, and technology, Trinergy is an award-winning digital creative tech agency based in Kuala Lumpur, Malaysia. We are a unified team of entrepreneurs, creative thinkers, and technophiles.

Key Tasks:
Guiding and collaborating with our talented team of designers and copywriters as a copy-based Creative Director, all united by our unwavering passion for delivering top-notch content. Together, we embark on creative adventures, managing content for multiple client accounts and brainstorming spontaneous campaigns and strategic proposals tailored to their unique needs. Our mission involves bringing fresh, captivating content and creative assets to life across a diverse array of marketing channels and platforms.

As a design enthusiast, I also enjoy shaping the information architecture and web page layouts, always staying in sync with the latest UI/UX trends to ensure seamless and delightful user experiences. Moreover, I take great pride in cultivating and elevating our clients’ brand presence, whether it’s through engaging newsletters, dynamic email marketing campaigns (eDMs), captivating web pages, and more.

Our journey is filled with crafting compelling content and pioneering creative ideas for storyboards, websites, and various multimedia ventures.

To add the cherry on top, I enthusiastically prepare persuasive pitch decks that not only showcase our abilities but invite potential clients to join us on an adventure in creative tech.

Skills:
Customer Engagement · Long-form · Landing Pages · Emerging Trends · Content Planning · Team Management · Direct Response Marketing · Marketing · Writing · Strategy · English writing · Microsoft Office · Creative Direction · Search Engine Optimization (SEO) · Critical Thinking · Search Engines · Tone of Voice · Professional Writing · Fact-checking · Presentation Skills · Social Media Strategy · Relevance · Attention to Detail · Campaigns · Timeline Management · Market Research · Coaching · Content Marketing · Search Engine Marketing (SEM) · Proofreading · Editing · Scriptwriting · Digital Campaigns · Digital Marketing Agencies · Original Concepts · Creative Ideation · Social Media Communications · Content Strategy · Creative Writing · Social Media Writing · Social Media Management · Lead Generation · Leadership · Marketing Campaigns · Messaging · Content Development · Spelling · Digital Copywriting · Research Skills · Management · Editorial · Digital Marketing · People Management · Social Issues · Operational Strategy · Storytelling · Coaching & Mentoring · Brand Development · Multitasking · Print Advertising · Visual Direction · Build Strong Relationships · Creative Strategy · Timelines · Art Direction · Creative Services · Punctuation

Senior Creative Copywriter & Creative Team 2 - Team Lead

Cheil Worldwide

November 2021 - September 2022

Cheil Worldwide is South Korea’s largest and the world’s 19th largest advertising agency (by 2018 revenues), and the world’s 14th creative agency network. Its major clients include Samsung, Absolut, Adidas, The Coca-Cola Company, GE, General Motors, The Lego Group, Microsoft, Nestle, and Shell. Established in 1973 with headquarters in Seoul (South Korea), Cheil Worldwide is under the Samsung Group.

Cheil is of the world’s leading integrated marketing communications networks, with more than 6400 employees globally in 53 offices, spread across 5 continents and CIS (the Commonwealth of Independent States).

At Cheil, they are passionate about ideas that move.

Cheil believes that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products, and most importantly, move people. The right idea will move everything forward.

Key Tasks:
– Leading my team of art directors, graphic designers, motion graphic designers, and junior writers in campaigns.
– Writing copy for Samsung’s social media, catalogues, pitch proposals, and website; and writing scripts for Samsung films; which garnered 9 awards in the Dragons of Asia & Dragons of Malaysia 2022 Awards.

Skills:
Customer Engagement · Long-form · Landing Pages · Emerging Trends · Content Planning · Direct Response Marketing · Marketing · Writing · Marketing Budget Management · Vendor Relations · Strategy · English writing · Microsoft Office · Search Engine Optimization (SEO) · Critical Thinking · Search Engines · Tone of Voice · Professional Writing · Fact-checking · Presentation Skills · Social Media Strategy · Relevance · Attention to Detail · Campaigns · Timeline Management · Coaching · Content Marketing · Web Content Writing · Search Engine Marketing (SEM) · Proofreading · Editing · Scriptwriting · Digital Campaigns · Digital Marketing Agencies · Original Concepts · Creative Ideation · Product Management · Social Media Communications · Content Strategy · Creative Writing · Social Media Writing · Social Media · Social Media Management · Lead Generation · Marketing Campaigns · Video Production · Messaging · Content Development · Spelling · Digital Copywriting · Research Skills · Branding & Identity · Management · Editorial · Digital Marketing · People Management · Social Issues · Storytelling · Copywriting · Brand Development · Multitasking · Commercials · Print Advertising · Visual Direction · Build Strong Relationships · Creative Strategy · Media Engagement · Timelines · Art Direction · Punctuation · Promotional Videos

English Content Team Lead / Senior Creative Content Strategist

ABR Group

January 2016 - August 2021

ABR Group is a tactical ideation hub in the digital world and beyond.

Based on a network of esteemed subsidiaries and partners that consist of marketing consultancies, craftsman’s labs, and production and media houses – with whom it builds long-lasting collaborations – ABR Group is a significant player in the digital marketing industry.

Playing the role of a navigator that represents the answer to the exploration of modern society, ABR Group’s aim is to unleash the potentials of businesses and stretch their limits to create amazing results.

ABR Group defines a mindset of business transformation through digital means. Striking a balance between strategic creativity and business profitability that is in a constant state of evolution, ABR Group focuses on technologies and practices for social innovation that has the potential to scale regionally and globally.

Key Accounts:
Mohd Chan Group, Sushi Jiro, T.E.M. Engineering, Cozzi Confinement Centre, Datuk Wira Lee Chong Wei Badminton Academy, Scuba Diving Academy, Axventure

Key Tasks:
Writing copy for social media, catalogues, brochures, newsletters, leaflets, multimedia presentations, and websites; and coordinating traffic/workflow of designers including overseeing and art-directing various projects.

Skills:
Customer Engagement · Long-form · Landing Pages · Content Planning · Blogging · Team Management · Marketing · Writing · Marketing Budget Management · Strategy · English writing · Microsoft Office · Search Engine Optimization (SEO) · Critical Thinking · Tone of Voice · Professional Writing · Internal & External Communications · Fact-checking · Presentation Skills · Social Media Strategy · Relevance · Attention to Detail · Campaigns · Timeline Management · Market Research · Coaching · Content Marketing · Performance Metrics · Web Content Writing · Search Engine Marketing (SEM) · Proofreading · Editing · Digital Campaigns · Digital Marketing Agencies · Original Concepts · Creative Ideation · Product Management · Social Media Communications · Content Strategy · Creative Writing · Content Management Systems (CMS) · Social Media Writing · Social Media · Social Media Management · Lead Generation · Leadership · Marketing Campaigns · Messaging · Content Development · Spelling · Digital Copywriting · Research Skills · Branding & Identity · Management · Editorial · Digital Marketing · People Management · Social Issues · Operational Strategy · Storytelling · Voiceovers · Copywriting · Coaching & Mentoring · Brand Development · Multitasking · Commercials · Print Advertising · Visual Direction · Build Strong Relationships · Creative Strategy · Media Engagement · Timelines · Art Direction · Punctuation · Newsletters

Creative Services Manager & Content Lead

AO Design

July 2012 - December 2015

AO Design is a leading design company that specialises in Branding, Corporate Identity System, Events, Exhibition Booth Construction, and Marketing Promotions. Our clienteles vary from countries such as Malaysia, Singapore, Vietnam, Australia, Canada, United States of America, Hong Kong, and China.

At AO Design, they are dedicated to provide quality, cost-effective creative solutions at a fast turnaround time. Their mission is to challenge the status quo and break mindsets with a fresh approach. They are a firm believer in research, strategic thinking and understanding of consumer insights; committed to adapt your brand to your consumers’ values via mindset-breaking solutions.

Key Accounts:
Avery Dennison, Schneider Electric, ChemStation Asia, Lee Kum Kee, Getha Bedding, Pacific & Orient Insurance

Key Tasks:
Writing copy for calendar concepts, catalogues, advertisements, brochures, newsletters, leaflets, multimedia presentations, and websites; and coordinating traffic/workflow of designers including overseeing and art-directing various projects.

Skills:
Customer Engagement · Long-form · Content Planning · Team Management · Marketing · Writing · Strategy · English writing · Microsoft Office · Critical Thinking · Tone of Voice · Professional Writing · Internal & External Communications · Relevance · Attention to Detail · Timeline Management · Coaching · Content Marketing · Web Content Writing · Proofreading · Editing · Original Concepts · Creative Ideation · Product Management · Content Strategy · Creative Writing · Lead Generation · Leadership · Marketing Campaigns · Messaging · Content Development · Spelling · Digital Copywriting · Research Skills · Leadership Development · Branding & Identity · Management · Editorial · People Management · Social Issues · Storytelling · Voiceovers · Copywriting · Brand Development · Multitasking · Print Advertising · Visual Direction · Build Strong Relationships · Creative Strategy · Timelines · Art Direction · Punctuation · Newsletters

Creative Communication Strategist/Trainer/Copywriter

4Life Research

August 2008 - June 2012

Platinum Networkers (a marketing arm of 4Life Research) markets a technological breakthrough in immunology and leads people to financial success and global business entities through their personal mentoring and coaching. Platinum Networkers are dedicated to unleashing people’s true potential by empowering them in personal character and leadership developments because they believe the people’s business only grows exponentially when they grow personally.

Key Tasks:
Writing copy for brochures, newsletters, leaflets, multimedia presentations, and websites; and delivering personal development training.

Skills:
Customer Engagement · Long-form · Content Planning · Blogging · Team Management · Marketing · Writing · Strategy · English writing · Microsoft Office · Critical Thinking · Tone of Voice · Professional Writing · Presentation Skills · Relevance · Attention to Detail · Timeline Management · Coaching · Proofreading · Editing · Creative Ideation · Social Media Communications · Content Strategy · Creative Writing · Leadership · Marketing Campaigns · Messaging · Content Development · Spelling · Digital Copywriting · Research Skills · Leadership Development · Management · Editorial · Digital Marketing · People Management · Social Issues · Storytelling · Voiceovers · Copywriting · Coaching & Mentoring · Multitasking · Print Advertising · Build Strong Relationships · Creative Strategy · Timelines · Art Direction · Punctuation · Newsletters

Junior Copywriter

SoftCell Design & Communications

August 2007 - July 2008

SoftCell is a unique communications company providing creative branding, advertising, media, and design solutions to a diverse portfolio of clients. They have a proven track record in realising their clients’ objectives through results-driven strategies that are refreshingly different in approach and execution. At SoftCell, they believe that their organic company culture provides the right kind of environment for truly inspired ideas to take shape and form. This delineated, open platform also means greater clarity in communication and agility in their response to their clients’ changing needs.

Key Accounts:
Great Eastern, Public Bank Berhad, Lam Soon Edible Oils, CCM Pharmaceuticals, Holiday Tours, United Detergent Industries

Key Tasks:
Writing copy for marketing collateral (which includes brochures, newsletters, press releases, direct mailers, catalogues, cover letters, and leaflets), multimedia presentations, press ads, posters, billboards, radio, TV, children magazines, and websites; and participating in brainstorm sessions.

Skills:
Customer Engagement · Long-form · Content Planning · Marketing · Writing · Strategy · English writing · Microsoft Office · Critical Thinking · Tone of Voice · Professional Writing · Relevance · Attention to Detail · Timeline Management · Proofreading · Editing · Scriptwriting · Creative Ideation · Content Strategy · Creative Writing · Marketing Campaigns · Messaging · Content Development · Spelling · Research Skills · Branding & Identity · Editorial · Social Issues · Storytelling · Copywriting · Brand Development · Multitasking · Commercials · Print Advertising · Build Strong Relationships · Timelines · Art Direction · Punctuation · Promotional Videos · Newsletters

Assistant Marketing Manager

Ixtive Media Sdn. Bhd.

January 2007 - June 2007

Ixtive Media is the creator of GiX, a software that functions as a magazine launcher which enables Internet users to read i-magazines (i-mags) online or offline. It acts as a virtual book shelf, organising the reader’s i-mag collection automatically with a user-friendly interface. ‘IF’ i-mag is Malaysia’s first interactive desktop magazine and it is also Ixtive Media’s brainchild. ‘IF’ i-mag focuses on the latest fashion, music, and film.

Key Tasks:
Assisting the Account Director of the Sales & Marketing Department in handling events, finding sponsors and advertisers for IF interactive magazine (i-mag; the first interactive magazine in the country); handling roadshows and contests, preparing proposals and marketing campaigns, and doing collaborations with beauty brands and hair salons for a few segments in IF.

Skills:
Customer Engagement · Content Planning · Marketing · Writing · Strategy · Microsoft Office · Critical Thinking · Tone of Voice · Timeline Management · Proofreading · Creative Ideation · Marketing Campaigns · Messaging · Spelling · Research Skills · Editorial · Social Issues · Storytelling · Copywriting · Brand Development · Multitasking · Build Strong Relationships · Timelines · Art Direction · Punctuation

Intern

Batey Ads

October 2005 - December 2005

Batey Red Cell was an Above-The-Line and Below-The-Line advertising agency that provided cutting-edge creative development along with campaign planning and management services. In addition to traditional ad work, Batey offered brand development and promotional marketing, direct response marketing, and interactive services.

Key Accounts:
Ministry Of Transport (MOT), TM Online (Telekom Malaysia), Yellow Pages, Singapore Airlines, Mercedes Benz

Key Tasks:
Writing radio ad scripts and TVC scripts, and participating in brainstorm sessions.

Skills:
Marketing · Writing · Microsoft Office · Tone of Voice · Spelling · Storytelling · Copywriting · Punctuation