I’m a Kuala Lumpur-based marketer with 16 years at the Singapore Tourism Board (2009 to 2025), running social video, influencer and content campaigns across Malaysia, Thailand, Brunei and Cambodia.
What I do: plan short-form video (Reels, TikTok, Shorts), write hooks, scripts and shot lists, run content calendars, brief and direct shoots, review creator content before it goes live, and report on results. I work with your editor or shooter. I don’t cut footage myself.
Selected results:
– F1 Grand Prix Season Singapore (Malaysia and Thailand, 2022 to 2025): campaign lead. BURO Malaysia partnership reached 774K in 2024 (155% of target) and 1.13M in 2025 (225% of target).
– Siti Saleha’s Solo Guide to Singapore: project officer. Facebook videos reached 1.43M people with 718K views in five days.
– 29x ROI on a leisure events campaign for Malaysia and Thailand.
Tools: Canva, ChatGPT, Gemini, Claude, NotebookLM. Google Cloud AI badges (2026).
Languages: Bahasa Melayu (native), English (fluent).
LinkedIn: linkedin.com/in/shahrizan-ihsan
Portfolio: github.com/shahrizan-ihsan/Portfolio
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Ran digital marketing, social media and KOL programmes for Brunei and the region. Project officer for Siti Saleha’s Solo Guide to Singapore social video campaign. Built long-term partnerships with government agencies, tourism operators and media.
Planned and ran digital, social video and influencer campaigns for Malaysia, Thailand and Cambodia. Campaign lead for F1 Grand Prix Season Singapore in Malaysia and Thailand. Managed content calendars, KOL and media trips, partner co-branding and KPI reviews.
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