Profile of Nur Ain Kamaruddin
Nur Ain Kamaruddin Mrs Data-driven and results-oriented E-Commerce Professional with over 8 years of dedicated experience managing marketplace operations, campaign execution, and store optimizations on Shopee and Lazada. Proven track record in launching new storefronts, managing brand partnerships, coordinating cross-functional teams, and executing high-impact Double-Digit and Payday campaigns to consistently achieve sales targets. Combines hands-on e-commerce marketing mastery with a strong foundational background in analytical engineering, allowing for sharp data interpretation, business review reporting, and highly efficient project execution.
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Work Experiences
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Customer Support Executive
General Microsystems Sdn. Bhd.
February 2015 - April 2015
Inbound Technical Support: Managed incoming customer inquiries regarding product services via phone, providing first-line technical troubleshooting to resolve issues remotely.
Service Coordination: Scheduled and dispatched the technical field team for on-site inspections when advanced hardware or technical support was required.
Ticket Management: Logged, tracked, and updated follow-up service tickets within the internal CRM system to ensure timely issue resolution.Drive Test Analysis Engineer
Berkat Proaktif Sdn. Bhd.
May 2015 - December 2015
Network Project Involvement: Actively contributed to 2G and 3G network deployment and optimization projects for Maxis.
Pre-Swap Analysis & Routing: Conducted baseline performance analysis on target areas prior to network swap activities and mapped out efficient test routes for the field teams.
Drive Test Coordination: Managed and scheduled field teams to execute targeted RF Drive Tests in designated problem areas.
Data Analysis & Optimization: Analyzed drive test log files to generate comprehensive performance reports and formulated network improvement plans for the Optimization Team.
Project Related:
Maxis & Celcom GABS Swap Project (May 2015 – May 2017)Drive Test Analysis Engineer
Universal Cellular Engineering Services Sdn. Bhd.
January 2016 - June 2017
Network Project Involvement: Actively contributed to 2G, 3G and 4G LTE network deployment and optimization projects for Maxis & Celcom.
Pre-Swap Analysis & Routing: Conducted baseline performance analysis on target areas prior to network swap activities and mapped out efficient test routes for the field teams.
Drive Test Coordination: Managed and scheduled field teams to execute targeted RF Drive Tests in designated problem areas.
Data Analysis & Optimization: Analyzed drive test log files to generate comprehensive performance reports and formulated network improvement plans for the Optimization Team.
Project Related:
Maxis & Celcom GABS Swap Project (May 2015 – May 2017)Drive Test Analysis Engineer
Ennovcell Sdn. Bhd.
June 2017 - July 2018
Network Project Involvement: Actively contributed to 3G and 4G LTE network deployment and optimization projects for Maxis & UMobile.
Troubleshooting & Ticket Management: Analyzed and resolved network quality complaints and technical tickets escalated by customers.
Drive Test Coordination: Managed and scheduled field teams to execute targeted RF Drive Tests in designated problem areas.
Data Analysis & Optimization: Analyzed drive test log files to generate comprehensive performance reports and formulated network improvement plans for the Optimization Team.
Performance Monitoring: Monitored Maxis network performance KPIs and performed remote system reboots to resolve non-hardware software glitches.
Project Related:
a.Maxis GABS VIP Customer Complaint Team (March 2018 – July 2018)
b.Maxis GABS Network Performance Monitoring Team (Feb 2018 – March 2018)
c.U Mobile GABS Multiband Southern Swap Project (June 2017 – Feb 2018)E-Commerce Marketing Executive
Arche Digital Sdn. Bhd.
August 2018 - February 2022
E-Commerce Operations & Management: Developed product listings and successfully launched new Shopee and Lazada store setups for new brand clients.
Campaign & Marketing Execution: Planned, submitted, and executed major promotional mechanics – including Double-Digit, Mid-Month, Payday, and A+ campaigns – utilising vouchers, flash sales, GWPs, and bundle discounts.
Graphic Design & Visual Merchandising: Designed and edited high-converting visual assets, including product thumbnails, official logos, and thematic campaign banners.
Strategic Planning & Reporting: Formulated comprehensive marketing plans for client and internal approvals, backed by data-driven business review reports.
Cross-Functional & KAM Collaboration: Liaised closely with brand representatives and platform Key Account Managers (KAMs) to align strategies, consistently achieving monthly sales targets.
Internal Coordination: Partnered with Design, Customer Service, and Warehouse teams to maintain optimal stock levels, sync store visuals, and brief CS teams on active promotions.
Brands Served:
Bausch & Lomb, Bio-Home, Lam Soon, L’Occitane, SanDisk, Southern Lion, Yale, Zip.E-Commerce Marketing Executive
Top Click Sdn. Bhd.
February 2022 - December 2023
Monitored and optimized daily and weekly in-app advertising performance across e-commerce platforms by refining keyword targeting, adjusting Cost-Per-Click (CPC), and managing daily budgets.
Maintained healthy campaign metrics by consistently meeting and exceeding target Return on Investment (ROI) and Click-Through Rates (CTR).
Managed client ad budgets to ensure full utilization, proactively advising clients on ad credit top-ups to prevent campaign disruption.
Compiled monthly marketing performance reports, incorporating strategic improvement plans and actionable growth roadmaps for the upcoming month.
Conducted routine competitor analysis to benchmark pricing and market positioning, ensuring client products remained highly competitive.
Developed ad-hoc, tailored marketing proposals and tactical strategies based on specific client requests and market shifts.
Drove operational and promotional execution during Mega Campaigns (Double-Digit events), securing crucial traffic and GMV surges.
Analyzed complex data sets for underperforming accounts, identifying root causes of sales drops and executing swift recovery strategies.
Audited Shopee Live sessions to ensure promotional mechanics, host execution, and product tagging aligned perfectly with the campaign plan.
Brands Served:
Nestle, Caler Home, Golden Duck, Inhanna, JW Sanitary, Lee Hoe (Lemax), Maxson, MOSSIF3, Munif Hijjaz, Nyo Like, Perk Coffee, Rainz Malaysia, RC Skin, Slimworld, Turbo Jewellery, UNIC, Warehouse Direct, West Star, Homelite, IKA, Mydora, Sonali, Wirdora & 42 SME companies.E-Commerce Marketing Senior Executive (Key Account Management)
Arche Digital Sdn. Bhd.
June 2024 - August 2026
Served as the primary Point of Contact (PIC) for brands, managing and optimizing their e-commerce storefronts across Lazada, Shopee, and TikTok Shop.
Formulated comprehensive monthly and quarterly marketing plans tailored to brand objectives and target audiences.
Strategized and executed integrated campaigns encompassing content, livestreaming, affiliate marketing, and paid ads based on signed service agreements.
Managed P&L forecasting and tracking based on GMV targets, ROI goals, and client-allocated marketing budgets.
Collaborated cross-functionally with Finance, Operations, Livestreaming, Content, Design, Performance Marketing, Customer Service, and Warehouse teams to ensure seamless plan execution.
Prepared and presented monthly and quarterly performance reports during business reviews with brand stakeholders.
Liaised closely with brand representatives and platform Key Account Managers (KAMs) to align strategies and consistently hit monthly targets,
Monitored daily sales and analyzed data trends to swiftly deploy contingency plans and salvage underperforming metrics.
Conducted monthly competitor analysis to ensure brand products remained competitively priced and positioned in the market.
Drove operational and promotional strategy during Mega Campaigns (Double-Digit events), securing vital revenue to hit overall monthly GMV goals.
Acted as the primary liaison between the brand and the agency to align communication and manage expectations.
Ensured all deliverables and campaign outcomes met or exceeded brand expectations and KPIs.
Driven company profitability by strategically upselling additional services to clients, directly contributing to internal Gross Profit (GP) targets.
Integrated AI tools into marketing analysis and reporting workflows, significantly improving data processing speed and report accuracy.
Brands Served:
Maison Berger, Portes, Temposcan, Lexar, Gentle Supreme, Elemis, Kalbe, Samyang, Pramy.
Education
Add work education to your profile. (optional)
Sijil Pelajaran Malaysia (SPM)
Maktab Rendah Sains MARA (MRSM) Kuala Kubu Bharu
January 2008 - December 2009
Achievement : 9 A’s
Foundation in Engineering under SPC (Skim Pelajar Cemerlang) MARA Program
University of Tenaga Nasional (UNITEN)
February 2010 - September 2010
CGPA: 3.00
Bachelor of Electrical and Electronics Engineering (Major in Power)
University of Tenaga Nasional (UNITEN)
September 2010 - October 2014
CGPA: 3.14