Profile of Pramela Amasi
Pramela Amasi Executive Recruiter | |
Pramela Amasi
7-12-7 Phase 2 Pantai Hillpark, Jalan Pantai Murni 1,59200 Kuala Lumpur (+6019) 4103317 pramela.amasi@outlook.com | https://www.linkedin.com/in/pramelaamasi/
CAREER PROFILE
▪ Close to 20 years in Talent Acquisition across diverse industries: including Advertising, PR & Communications, Digital, Financial Services & Banking, Manufacturing, Pharmaceutical, Healthcare, Construction, Shipping, Telecommunications, FMCG, Automotive, Property, and Management Consulting
▪ Agency and in-house experience with extensive exposure to APAC and global markets.
▪ Specialized in FMCG hiring for business-critical and senior leadership roles in high-demand environments.
▪ Trusted talent advisor skilled in translating workforce needs into actionable hiring plans using market intelligence and data-driven insights.
▪ Focus on recruitment efficiency: optimized processes, managed pipelines, and leveraged tools (LinkedIn Recruiter, Boolean search, ATS like Workday, Talent Hub).
▪ Collaborative and solutions-oriented: strong stakeholder management, communication, and influencing skills across functions and levels.
▪ Led full-cycle searches and built targeted talent pipelines, delivering precise senior-level placements through curated shortlists.
PROFESSIONAL EXPERIENCE
SD Guthrie Berhad
Assistant Manager, Talent Acquisition | Jan 2025 – Jul 2025 (Contract, Hybrid)
▪ Delivered full-cycle recruitment across high-volume and mid-senior roles, successfully closing multiple business-critical positions within 5 months by optimizing sourcing and stakeholder alignment.
▪ Managed end-to-end hiring pipelines across multiple departments, improving hiring efficiency and reducing time-to-fill through structured screening and prioritization.
▪ Acted as talent advisor to hiring managers, aligning recruitment strategies with business needs and improving candidate quality and fit.
▪ Led hiring for the Protégé Program (18 hires across 12 departments), managing high-volume early talent recruitment while maintaining strong candidate experience.
▪ Utilized Workday, LinkedIn Recruiter, and structured workflows to track recruitment KPIs, pipeline progress, and hiring outcomes.
▪ Reported to Head, People Development.
Coca-Cola Bottlers Malaysia Sdn Bhd (The Coca-Cola Company)
Executive Recruiter (SG, MY, BN) | Jul 2022 – Apr 2024 (Contract, Hybrid)
▪ Delivered high-volume and senior-level hiring across multiple markets, supporting both strategic leadership hiring and ongoing business hiring needs simultaneously.
▪ Rapidly scaled hiring output by taking over additional portfolios (Commercial + junior roles) within one month, ensuring continuity during team transitions.
▪ Partnered closely with business leaders as a trusted recruitment advisor, driving alignment on role requirements, market expectations, and hiring strategies.
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▪ Leveraged LinkedIn Recruiter, Boolean search, and talent mapping techniques to identify and engage both active and passive candidates across APAC.
▪ Managed recruitment across regional and partially remote talent pools, ensuring strong pipeline conversion and candidate experience
▪ Led a team of 2 recruiters across 3 markets, driving delivery performance and stakeholder satisfaction. 1 based in Malaysia (bottling plant) and 1 based in Singapore (regional office)
▪ Reported to the Head of Talent & Development
KellyOCG Malaysia Sdn Bhd (Dyson RPO)
Talent Acquisition Partner | Sept 2021 – Apr 2022 (Contract, Remote)
▪ Delivered remote and offshore hiring across APAC (MY, SG, PH, AU, NZ), successfully placing 18 roles across diverse functions.
▪ Managed full-cycle, high-volume recruitment pipelines, balancing multiple requisitions while maintaining speed and quality.
▪ Utilized advanced sourcing techniques (LinkedIn Recruiter, Boolean search) to build strong talent pipelines for niche and business-critical roles.
▪ Collaborated with global stakeholders in a fully remote, client-facing environment, ensuring alignment across markets and time zones.
▪ Tracked and managed recruitment metrics, including pipeline health and hiring timelines, improving delivery consistency
▪ Reported to Director, ASEAN RPO Operations (KellyOCG), and Talent
Archetype Agency Sdn Bhd
Senior Recruitment Specialist | Feb 2021 – Aug 2021 (Contract, Hybrid)
▪ Standardized and implemented end-to-end recruitment processes across Southeast Asia, improving hiring consistency and efficiency.
▪ Delivered regional across multiple markets (MY, SG, HK, AU, CN), managing niche roles.
▪ Acted as a strategic partner to regional leadership, advising on hiring strategy, talent availability, and market insights.
▪ Built structured workflows and templates to improve recruitment efficiency, candidate tracking, and stakeholder communication.
▪ Reported to the APAC People Director
Career Channel Executive Search(M) Sdn Bhd
Senior Recruitment Consultant | Jan 2020 – Feb 2021 (Freelance, Remote)
▪ Delivered 360 recruitment in a client-facing environment, managing both business development and full-cycle hiring.
▪ Conducted market mapping and talent intelligence research, supporting clients with data-driven hiring strategies.
▪ Managed multiple concurrent roles, demonstrating high-volume pipeline management and prioritization.
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Deloitte Consulting (SEA) Sdn Bhd
Senior Recruitment Specialist | Jun 2019 – Dec 2019 (Contract, Hybrid)
▪ Built a regional executive talent pipeline (SEA), increasing female senior partner candidates from <100 to ~700 through targeted sourcing strategies.
▪ Utilized Boolean search and talent mapping techniques to identify passive candidates across multiple markets.
▪ Partnered with regional stakeholders to deliver strategic hiring insights and talent market intelligence
Edelman Public Relations Worldwide Sdn Bhd.
Senior Manager, Talent Recruitment | Nov 2015 – Oct 2018 (Hybrid)
▪ Led executive search and senior hiring (Director to C-level) across APAC, the Middle East, and Africa.
▪ Delivered high-impact placements, including Managing Director-level hires, through targeted sourcing and stakeholder alignment.
▪ Acted as a trusted advisor to regional leadership, influencing hiring decisions and talent strategy.
▪ Supported employer branding initiatives to improve talent attraction and pipeline quality.
▪ Reported to the Regional Director of Talent Recruitment
*The role was relocated to Hong Kong, and required someone fluent in Mandarin and Cantonese to cater to the China, Hong Kong & Taiwan market, thus I was given an MSS package
Career Channel Executive Search (M) Sdn Bhd
Senior Recruitment Consultant |April 2014 – Oct 2015 (Onsite)
▪ Delivered full-cycle recruitment across multiple industries that included Supply Chain, Engineering, Manufacturing, Office Management, Banking, and Financial Services, while maintaining specialization, which is Advertising, Marketing, Communications, Digital, and Media.
▪ Placed the Head of People and Culture within a month of joining Career Channel for Leo Burnett, an international advertising agency
▪ 360 Recruitment, – client management, talent sourcing, candidate interviews & hiring, business development, market surveys/intelligence & market mapping., reference checks, remuneration negotiations, and talent management
Manpower Professional, Manpower Staffing Services Sdn Bhd
Professional Recruitment Consultant |December 2011 – December 2013 (Onsite)
▪ Delivered full-cycle recruitment across multiple industries that included Supply Chain, Engineering, Manufacturing, Office Management, Banking, and Financial Services, while maintaining specialization, which is Advertising, Marketing, Communications, Digital,
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and Media.
▪ Consistently exceeded placement and revenue targets through client-facing recruitment and strong pipeline management.
▪ Placed a Senior Program Manager at Johnson Controls within 2 months of joining Manpower.
▪ Reported to Director, Operations, Manpower Professional (Executive Search Division)
Talent2 International Sdn Bhd
Recruitment Consultant, Communications & Interactive| Feb 2010 – Jun 2011(Onsite)
▪ Delivered full-cycle recruitment across multiple industries that included Supply Chain, Engineering, Manufacturing, Office Management, Banking, and Financial Services, while maintaining specialization, which is Advertising, Marketing, Communications, Digital, and Media.
▪ Consistently exceeded placement and revenue targets through client-facing recruitment and strong pipeline management.
▪ Placed a Group Account Director in BBDO (a leading international advertising agency) within 2 weeks of employment.
▪ Placed the General Manager of Yard Optimization for Malaysia Marine and Heavy Engineering Holdings Berhad, Corporate Communications Manager for Google Malaysia
Aquent Malaysia Sdn Bhd
Agent / Talent Specialist, Public Relations & Communications, May 2006 – November 2009 (Onsite)
▪ Delivered full-cycle recruitment across Public Relations and Marketing Communications industries.
▪ Built and scaled candidate databases (5,000+ profiles) using proactive sourcing and relationship management of candidates in the Public Relations and Communications vertical.
▪ Consistently exceeded placement and revenue targets through client-facing recruitment and strong pipeline management
▪ Placed the entire pioneer team for Text 100 (now known as Archetype Malaysia) – General Manager, Account Director, 3x Account Manager, Senior Executive, Account Executive
▪ Reported to Area Manager, Malaysia
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EDUCATION
Institute of Advertising Communications Training Selangor 2002
▪ Diploma in Marketing Communications
▪ Diploma in Advertising
Convent, SM Taiping, Perak 1992
▪ Sijil Pelajaran Malaysia – Grade One
▪ General Certificate of Education, English 1119 – Grade B3
CORE COMPETENCIES
▪ Executive Search
▪ Remote & Offshore Hiring
▪ Stakeholder Management
▪ Talent Mapping & Market Intelligence
▪ ATS & Recruitment Systems
▪ Pipeline & KPI Management
▪ Offer Management
▪ Strong Communication Skills (Written & Verbal)
▪ FMCG Talent Acquisition
▪ Commercial & Corporate Hiring
▪ Stakeholder Management & Business Partnering
▪ Regional Hiring (APAC, Anzac, Middle East, and Africa)
▪ Recruitment Strategy & Workforce Planning
▪ Pipeline Management & Recruitment Analytics
▪ Candidate Experience & Employer Branding
▪ LinkedIn Recruiter | Boolean Search | ATS (Workday, Talent Hub)
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