Profile of NURUL RAIHAH BINTI MAIDDIN
NURUL RAIHAH BINTI MAIDDIN Mrs RM30.00 /hr RM0 earned
Financial Planning
The Bachelor of International Business Studies program at Universiti Teknologi MARA (UiTM) is designed to provide students with a comprehensive understanding of international business practices, principles, and strategies. This program equips students with the necessary skills to excel in the global business environment, preparing them for a variety of roles in international trade, finance, marketing, and management.
Core Courses:
Principles of Management:
- Introduction to the fundamental concepts of management, including planning, organizing, leading, and controlling.
- Overview of management theories and practices applicable to both domestic and international contexts.
International Business:
- Examination of the global business environment and the dynamics of international trade.
- Study of multinational enterprises (MNEs) and their operations, strategies, and challenges.
Marketing Principles:
- Basics of marketing, including market segmentation, targeting, positioning, and the marketing mix.
- Focus on global marketing strategies and the adaptation of marketing practices for international markets.
Financial Management:
- Fundamentals of corporate finance, financial analysis, and investment decisions.
- Understanding of international financial markets, exchange rates, and risk management.
Business Communication:
- Development of effective business communication skills, both written and oral.
- Emphasis on cross-cultural communication and negotiation techniques in a global business context.
Microeconomics and Macroeconomics:
- Principles of microeconomics, including supply and demand, market structures, and consumer behavior.
- Macroeconomic concepts such as GDP, inflation, unemployment, and fiscal and monetary policies.
International Trade and Policy:
- Analysis of international trade theories, policies, and regulations.
- Study of trade agreements, tariffs, quotas, and the role of international organizations like the WTO.
Cross-Cultural Management:
- Exploration of cultural differences and their impact on management practices and business operations.
- Strategies for managing a diverse workforce and conducting business in different cultural environments.
Business Law:
- Introduction to legal principles affecting business, including contracts, torts, and intellectual property.
- Overview of international business law and dispute resolution mechanisms.
Strategic Management:
- Development of strategic planning and decision-making skills.
- Analysis of competitive strategies and the implementation of business plans in an international context.