Throughout my career, I have successfully managed public relations campaigns for various organisations, ranging from global corporations such as HUAWEI and Schneider Electric International, to brands closer to home such as the Pavilion REIT Malls (Pavilion KL, Pavilion Bukit Jalil, and Intermark Mall) and Viu Malaysia. I enjoy the balance that the public relations industry offers me, as it allows me to spend time developing and executing strategic communication plans, while also giving me the opportunity to showcase my strong interpersonal skills to build and maintain relationships with key stakeholders, including journalists, influencers, and industry leaders.
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On top of managing the distribution of content through various social media platforms including Facebook, Instagram, and Twitter, I also ran monthly campaigns, prepared social media reports and content calendars, among other things.
Clientele: Tony Roma’s Malaysia, Absolute Thai Group, The Everly Hotel.
The responsibilities I had for my role as an associate included media monitoring, bi-weekly reports, drafting press releases, and preparing for and assisting at client events.
Clientele: HUAWEI Malaysia, Viu Malaysia, Schneider Electric International.
During my time working with the Pavilion REIT Malls (Pavilion KL, Pavilion Bukit Jalil, Intermark Mall), I have successfully secured quality media coverage by top-tier publications both locally and regionally, such as TIME Magazine, Detik Travel, CCTV News, 8TV, The Star, and more.
As a result, we consistently saw an increase in the malls’ Year-On-Year (Y-O-Y) results based on reach, PR value, and coverage hits across multiple campaigns.
My responsibilities included planning for upcoming campaigns, media auditing, maintaining good media relationships, media monitoring, monthly reports, drafting press materials, pitching for interviews, and more.
Clientele: Pavilion REIT Malls, Disney+ Hotstar, Marriott Bonvoy, Wise.
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We will review the reports from both freelancer and employer to give the best decision. It will take 3-5 business days for reviewing after receiving two reports.