Profile of Sabrina Hisham

Sabrina Hisham Public Relations and Communications Specialist
4 years experience 0 projects worked Malaysia
RM0 earned
AuditContent WritingData AnalystData EntryEditting

Throughout my career, I have successfully managed public relations campaigns for various organisations, ranging from global corporations such as HUAWEI and Schneider Electric International, to brands closer to home such as the Pavilion REIT Malls (Pavilion KL, Pavilion Bukit Jalil, and Intermark Mall) and Viu Malaysia. I enjoy the balance that the public relations industry offers me, as it allows me to spend time developing and executing strategic communication plans, while also giving me the opportunity to showcase my strong interpersonal skills to build and maintain relationships with key stakeholders, including journalists, influencers, and industry leaders.

Work History (0)

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Work Experiences

  • Executive Content Developer

    Live & Inspire

    March 2020 - October 2021

    On top of managing the distribution of content through various social media platforms including Facebook, Instagram, and Twitter, I also ran monthly campaigns, prepared social media reports and content calendars, among other things.

    Clientele: Tony Roma’s Malaysia, Absolute Thai Group, The Everly Hotel.

  • Public Relations Associate

    Lumos Hill+Knowlton Strategies

    October 2021 - June 2022

    The responsibilities I had for my role as an associate included media monitoring, bi-weekly reports, drafting press releases, and preparing for and assisting at client events.

    Clientele: HUAWEI Malaysia, Viu Malaysia, Schneider Electric International.

  • Public Relations Consultant

    Mutant Communications

    January 2023 - November 2024

    During my time working with the Pavilion REIT Malls (Pavilion KL, Pavilion Bukit Jalil, Intermark Mall), I have successfully secured quality media coverage by top-tier publications both locally and regionally, such as TIME Magazine, Detik Travel, CCTV News, 8TV, The Star, and more.

    As a result, we consistently saw an increase in the malls’ Year-On-Year (Y-O-Y) results based on reach, PR value, and coverage hits across multiple campaigns.

    My responsibilities included planning for upcoming campaigns, media auditing, maintaining good media relationships, media monitoring, monthly reports, drafting press materials, pitching for interviews, and more.

    Clientele: Pavilion REIT Malls, Disney+ Hotstar, Marriott Bonvoy, Wise.

Education

  • Mass Communication

    IACT College

    June 2017 - December 2019