Profile of Siti Suryati Kama Asnawi
Siti Suryati Kama Asnawi Former CHRO, FCMI, SPHRi, CPC Sue is a governance-aligned Group Chief Human Resources Officer and enterprise transformation leader with 19 years of executive experience across multinational corporations, manufacturing, retail, government-linked companies, and public sector institutions Sue was conferred Fellowship (FCMI) by the Chartered Management Institute (UK) in recognition of her strategic leadership and governance contribution at enterprise level. She is also a Certified Senior Professional in Human Resources International (SPHRi) by HRCI (USA), a Certified Professional Coach (CPC) accredited by the International Coaching Federation (ICF), and a Certified Train-The Trainer (TTT) by HRD Corporation. A member of the Institute of Corporate Directors Malaysia (ICDM), Sue is a Board-Ready director, having completed the Aspiring Directors Immersion Programme (ADIP) and been formally assessed as Board-Ready through the ICDM Board Readiness Screening. This recognition affirms her governance acumen, strategic oversight, and fiduciary capabilities, positioning her to contribute meaningfully at Board level on matters of growth, restructuring, talent, and transformation. Sue strives to create an environment where excellence is expected, effort is recognised, and every employee is deeply aligned with the organisation’s strategic vision and mission. She believes high performance is cultivated through clarity, empowerment, and meaningful alignment. By guiding the entire employee lifecycle with a holistic and future-focused talent management philosophy, she strengthens leadership capability, builds organisational agility, and ensures talent becomes a strategic driver of long-term resilience and success. At this pivotal stage of her career, Sue is ready to pivot into broader business operations and strategic leadership roles, where she can apply her transformational expertise, operational rigour, and people-centric approach to drive organisational growth and commercial sustainability. She is eager to leverage her proven track record in executing large-scale change, building high performance cultures, and delivering measurable impact to take on enterprise-wide leadership responsibilities beyond traditional HR functions. KEY CONTRIBUTIONS Designed and Led HR’s 5-years Strategic Transformation Journey, steering the organisation from foundational restructuring to institutional high performance, enhancing governance, process, agility and workforce readiness. Delivered a full digital transformation through SAP Success Factors, deploying 8 module ahead of schedule and below budget across performance, learning, recruitment, succession and compensation, enabling efficiency, productivity and real-time insights Institutionalised a high-performance culture through the Balance Scorecard (BCS), embedding KPI alignment, Individual Development Plans (IDPs), continuous feedback loops, and strengthened leadership accountability. Developed and launched a Board-approved Talent Management Framework, establishing succession pipelines, career pathways, functional competencies, leadership DNA, and unified talent pool aligned with future business priorities. introduced market leading people and culture programmes, including Flexi-Time, Flexi-Place, Flexi-Benefits, Flexi-Wear, and enhanced well-being benefits such as vitality leave, education leave, improved EPF contributions, and upgrade travel allowances. Elevated employee experience and engagement, achieving exceptional Employee Engagement Index results (98% response rate and 89% engagement score in 2024 and 99% response rate and 86% engagement score in 2025), implementing centralised onboarding and embedding the HEROES cultural identity Who She Is (cont.) Sue’s leadership has been recognised with multiple prestigious awards, including the SAP Customer Excellence Awards for SEA 2025 (2nd Runner-Up), Malaysia Best Employer Brand Awards 2025, Asia Best Employer Brand Awards 2025, Contribution to HR Community Award 2025 and the Top HR Leader of The Year for Public Sector 2025. She is a sought-after speaker at national and regional conferences on future-ready leadership, digital HR, organisational transformation, and governance. She has also served as Chairperson and Head of Secretariat for major national HR events such as the HRD Awards, National Training Week, and the National Human Capital Conference & Exhibition (NHCCE), significantly shaping Malaysia’s human capital landscape. Beyond corporate leadership, Sue is committed to social impact, having led CSR initiatives such as internship development, flood-relief efforts, Zakat Wakalah distribution, community outreach, and sustainability programmes. She is also an experienced trainer in HR and leadership, reflecting her passion for talent development and nation-building. Known for her integrity and people-centric leadership, Sue is dedicated to advancing organisational excellence and contributing meaningfully at the C-suite and Board levels