Profile of Ungku Arifin
Ungku Arifin Content Strategist | SEO & Research-Based Writer | Digital Marketer I help organisations grow visibility, credibility, and impact through SEO-driven, research-based content that is both strategic and meaningful.
I bring together content planning, search optimisation, and strong research to create work that performs well while maintaining depth and accuracy.
With over 4 years of experience across digital marketing, SEO leadership, and editorial writing, I specialise in building content that:
- Ranks on search engines
- Communicates complex ideas clearly
- Strengthens brand authority
- Supports long-term content strategy
My background includes research-based content within the labour and education ecosystem, where I translate data, policy insights, and industry trends into accessible, high-quality articles and campaigns. I am particularly strong in turning technical or policy-heavy topics into content that is engaging and easy to understand.
What you can expect when working with me:
- SEO-focused content planning and structure
- Research-backed writing, not surface-level articles
- Clear messaging tailored to your target audience
- Strategic thinking beyond just “writing a post”
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