A creative writer/poet and digital content creator based in KL, Malaysia
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As an intern, my main project was the setting of branding guidelines for Lale Cafe and Restaurant. During the project, I actively collaborated with a copywriter and a graphic designer to determine the visual and copy guidelines, which in turn, determined the brand’s social content calendar. I wrote captions for Lale Cafe & Restaurant, as well as other clients Pandan Social worked for.
In addition, my internship roles entailed conducting broad research, participating in content ideation sessions, creating proposal decks, social auditing, market analysis and writing marketing articles meant for the company’s social pages.
As a travel Content Writer for TripZilla, I wrote a range of articles dedicated to travel, namely travel guides, news, and itineraries. Due to the nature of my role, I also create social media content for TripZilla’s Facebook pages. I also help assist the team lead for a client project with project management.
As a Content Writer for Rainforest, I’ve written and edited email marketing copies, website copies, product descriptions, and social media captions for various brands in the lifestyle, baby, and parent categories including Baby DeeDee, Poop Like A Champion, ComfyBumpy, BabbleRoo, and Lilly’s Love. I’ve also worked on SEO optimization for Baby DeeDee, BabbleRoo, and Lilly’s Love. I’ve also ideated content, wrote parenting guides, and also did website SEO optimization for everet, a community and content hub for parents. One of my biggest projects was when I created and set the branding guidelines for MB!GM.
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