Growth Marketing Executive

Project Desciption

Were The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

Our partners are scaling fast, and performance-driven growth is more important than ever. If youre a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — youll fit right in.

What Youll Be Crafting

• Create, launch, and manage performance marketing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Monitor and analyze campaign performance daily, optimizing campaigns to maintain efficient Cost Per Acquisition (CPA) while improving lead quality and conversion rates.
• Execute structured A/B testing across ad creatives, audiences, landing pages, and campaign structures to continuously improve campaign performance.
• Track and report key performance metrics including ROAS, CAC, CPA, CTR, and overall marketing efficiency, providing clear insights to guide campaign decisions.
• Work closely with the creative and copywriting teams to identify high-performing ad hooks, messaging angles, and visual assets that drive conversions.
• Identify underperforming campaigns quickly and take immediate action to pause, optimize, or pivot strategies to maintain campaign efficiency.
• Manage campaign budgets responsibly, ensuring marketing spend is optimized for maximum return on investment.
• Stay updated on advertising platform updates, algorithm changes, and emerging trends to continuously improve campaign strategies.
• Collaborate with cross-functional teams including creative, copywriting, and project management to ensure campaigns align with overall marketing objectives and timelines.

Your Superpowers

• At least 2–3 years of experience managing paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, or similar platforms.
• Proven experience managing performance-driven campaigns with measurable ROI results.
• Strong analytical mindset with the ability to interpret data and translate insights into optimization strategies.
• Comfortable working with spreadsheets, campaign dashboards, and performance data.
• Experience with conversion tracking tools such as Meta Pixel, Google Analytics, or other tracking systems is an advantage.
• Solid understanding of marketing funnels, customer behavior, and performance marketing strategies.
• Strong collaboration skills to work closely with creative teams to improve ad performance.
• Fluent in Mandarin and English, with the ability to communicate campaign insights clearly.
• Ability to work proactively and adapt quickly in a fast-paced agency environment.
• A strong drive to improve campaign performance and generate measurable business growth.

For more info, visit their career page.